You Are What You Choose

You Are What You Choose

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The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision makinga€”and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth? Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with a€œthe usuala€ way of deciding whenever therea€™s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. Wea€™re also consistent about how much information we want and how much we care about the opinions of others. Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, theya€™ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.Before the market for new cars crashed in late 2008, the Prius was selling for an average price of almost $27, 000, which was above ... Much to the consternation of Prius owners, however, these numbers were not as magical as Toyota had promised, and the news ... The Scion xD and smart fortwo coupe are two vehicles that get mileage in the mid-30s, and either car will only set you back about $15, 000.

Title:You Are What You Choose
Author:Scott de Marchi, James T. Hamilton
Publisher:Penguin - 2009-11-12


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