This text provides a comprehensive overview of the process of composing and arranging commercials for these two different media. It addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals. An audio CD of jingles to illustrate examples in the book is included.A Manual for Composers and Students Michael Zager ... Since the average song is three minutes long, the composer has time to build the compositional structure. ... many creatives use examples of popular songs to demonstrate the style of jingle they would like for their commercial. ... Focus group testing becomes an important factor in helping to choose the final commercial and the final music. The focusanbsp;...
|Title||:||Writing Music for Television and Radio Commercials|