This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.Global Brand Rivalries: Nokia and Samsung As global brands go, Nokia is up there with the Coca-Colas and Microsofts. ... Today, Nokia supplies over a third of the worlda#39;s 900+ million cell-phone users, up from 19 percent in 1997. ... with the ESC acting as group coordinator, bonding the business together via a shared service center to orchestrate uniform customer services, marketing, order processing, anbsp;...
|Author||:||John S. Hill|
|Publisher||:||South-Western Pub - 2005|