Working the Crowd

Working the Crowd

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Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.BT demonstrated an excellent response to its customer issues, and all of this was initiated over Twitter. Companies could certainly learn from this type of positive customer service and response using Twitter. This is just ... Selfridges in the UK is an example of this, responding to one of my own Twitter comments within 2 hours of my initial broadcast about an event Ia#39;d attended, see Figure 10.1. Figure 10.1anbsp;...

Title:Working the Crowd
Author:Eileen Brown
Publisher:BCS, The Chartered Institute - 2010-11-18


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