Women and Media

Women and Media

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This text examines women's roles and impact in newspapers, women's magazines, advertising, television entertainment, television news, film, rock music and music television. Each unit opens with a brief discussion of the history, portrayal, and employment of women in a specific medium, followed by three essays: a content analysis that quantifies the role(s) of women in that medium, a descriptive history of a specific woman or women's media group that has affected the medium and a critical essay that challenges readers to think about women and media in new and different ways. The text intertwines various perspectives throughout its chapters; women as news, women as newsmakers, and the portrayal of women to give an integrative approach to the study of women and media.A London Fog ad, for example, showed the back of a man opening his trench coat in flasher fashion with the caption, aquot;London ... Everythinga#39;s done to please the feminists because the feminists dominate these advertising positions. ... The media rarely shows the general populace the horrifying results of domestic violence.

Title:Women and Media
Author:Cynthia M. Lont
Publisher: - 1995-01-01


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