The purpose of this study was twofold: first, determine the acceptance of wireless technologies in a university setting based upon the constructs and items of the Unified Theory of Acceptance and Use of Technology UTAUT. Second, to determine from this data, the next wireless technology to point companies to insofar as marketing, and the next possible big thing in wireless technology overall. The research was conducted using a random sample drawn from the University of Delaware's student population; as it was dependent entirely upon whichever students the Office of the Registrar chose to select to be recipients of the survey. Students surveyed ranged from new freshman up to matriculated graduate students. The results were then tabulated using multiple methods and the data analyzed. The findings of this study clearly show a trend towards both young adults (18-20) and older students (23-Up). Each of the age brackets want wireless technology for different reasons, one for the 'hip' factor, and the other the performance factor respectively.The UTAUT aims to explain user intentions to use Information Systems and subsequent usage behavior. The theory holds ... buying and using? The Motorola RAZR is a perfect example of social influence effecting direct behavioral intention .
|Title||:||Wireless Acceptance in a University Setting Using the Unified Theory of Acceptance and Use of Technology|
|Author||:||Justin Franco Cetron|
|Publisher||:||ProQuest - 2007|