Winning the Marketing War

Winning the Marketing War

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Interesting, provocative, and fun to read, qWinning the Marketing Warq is filled with ideas readers can apply to their businesses. Here, the best of military strategy is combined with the best of business strategy. Business leaders will enjoy and appreciate this thorough collection of lessons from the great captains of war.A Field Manual for Business Leaders Gerald A. Michaelson ... As a corporation, the Maytag Company has been dedicated to the kind of product performance and quality that could earn this position. In the original wringer washer factory, large signs reminded workers that aquot;Quality is remembered long after the price is forgotten.aquot; At that ... And Maytag found itself competing for a reputation for trouble free service against automatic washers which had been on the market longer a€” and hadanbsp;...

Title:Winning the Marketing War
Author:Gerald A. Michaelson
Publisher:Pr Mark International - 1987


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