Winning Strategies for the Indian Market

Winning Strategies for the Indian Market

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focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today.For example, Shivani Locks in Faridabad, India, which supplies the manual window lifters for the Nano, is already developing ... weight and its tiny engine, the cara#39;s fuel economy of 54 miles per gallon comes close to that of Toyotaa#39;s Prius . The Nanoa#39;s four small wheels are at the absolute corners of the car, and the battery is tucked under the seata€”to ... We just made the car smaller outside, yet big inside.

Title:Winning Strategies for the Indian Market
Author:Anuradha Dayal-Gulati, Dipak Jain
Publisher:Northwestern University Press - 2010-08-31


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