Winning Back Your Market

Winning Back Your Market

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Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.The houses with dishwashers sold an average of two months sooner; the apartments with dishwashers rented an average of two ... she will be part of a guaranteed replacement market: shea#39;ll install another dishwasher when her present one breaks down or becomes obsolete. ... builder market held by General Electric, Sears, and Whirlpool, are promoting their product as a quality, lowmaintenance item.

Title:Winning Back Your Market
Author:Jagdish N. Sheth
Publisher:Marketing Classics Press - 2011-01


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