Winners and Losers

Winners and Losers

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Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple.Jobsa#39;s stated intention was to put Apple back on its feet as quickly as possible and then get back to Pixar fulltime, but the more he got into rescuing his first love, the more clearly he heard destiny calling. Destiny was the wordhe usedin May1998 when he unveiled both the startling new iMacand his strategy to the world. ... The first of anumber of bold new Apple stores opened. ... Applea#39;s products were, they stillhad to compete with utilitarianPCs whose performance kept rising and pricesanbsp;...

Title:Winners and Losers
Author:Kieran Levis
Publisher:Atlantic Books Ltd - 2009-06-01


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