An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent peopleamovie stars, business leaders, philanthropistsa get their messages out, in good times and bad. His book wonat make anyone famous overnight, but it will help readers understand the changing world of todayas PR. If your publicas perception doesnat match realityaif you are a better person, offer a better product, or stand for a better cause than anyone realizesa you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether youare trying to build a business, advance your career, or change the world, thereas much to be learned from Bragmanas insights and experience.Get Your Company, Your Cause, or Yourself the Recognition You Deserve Howard Bragman ... away from a speech has little to do with the words you speak and more with who you are and how you are at the podium. ... The last thing you want is to be standing up there trying to remember in what pocket you put your phone.
|Title||:||Where's My Fifteen Minutes?|
|Publisher||:||Penguin - 2008-12-26|