Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as PaG, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlAc as well as a bold plan for how corporations need to rethink their strategies.See Happy Planet Index report at http://www.happyplanetindex.org/public-data/ files/happy -planet-index-2-0.pdf. CHAPTER 9 1. All statistics ... aCause Branding and Corporate Responsibility Endure Despite the Recession, a Cone LLC Landscape Review, March 2009, ... David Marcus, aThe Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon, a TechCrunch.com, October 30, 2010, anbsp;...
|Title||:||We First: How Brands and Consumers Use Social Media to Build a Better World|
|Publisher||:||Macmillan - 2011-06-07|