Why is it more hip to sip a cup of Braun coffee than it is to swill Mr. Coffee? It's the design of the coffee maker. What drives the well-heeled into K-Mart? Martha Stewart designs. This informative book explains the importance of successful product design for business-people and other nondesigners.At the same time, this book offers design professionals and aquot;design junkiesaquot; a unique opportunity to learn the secrets of successful product design from an acknowledged master.
|Title||:||Watches Tell More Than Time|
|Publisher||:||McGraw-Hill Companies - 2003|