Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.Only then did mobile content become its own narrowcast, deserving of original content rather than repurposed TV fare. ... on their phones, ESPN let Sprint subscribers get sports, news, and interviews with athletes, and Sprint- Nextel users caught live Major ... MTV, which calls itself the worlda#39;s largest mobile- content provider, created the first domestic made-for-cell series, Swaya#39;s Hip-Hop Ownera#39;s Manual.
|Title||:||Watch This, Listen Up, Click Here|
|Author||:||David Verklin, Bernice Kanner|
|Publisher||:||John Wiley & Sons - 2007-04-20|