Argues that successful new companies are taking on established businesses by developing superior business designs, and argues that the key is anticipating customer prioritiesIn a printing company, the CEO kept a new service delivery unit separate until it was strong enough to be a partner, ... improved dramatically because of the companya#39;s broadened repertoire of skills for solving customer problems. In the past decade, it has become increasingly acceptable to start new business designs outside the existing organizational framework. ... of customer service, advancing the frontiers of business design even for a company as innovative in the field as Toyota.
|Author||:||Adrian J. Slywotzky|
|Publisher||:||Harvard Business Press - 1996|