Reassessing the concept of utility, this thought-provoking collection explores the philosophy behind utility, and offer a discussion of rational, or ethical, design theory. Rather than repeating arguments about the inadequacies of modern functional design, the book approaches the subject as a continuing history which has attempted to improve the human condition through a process of rational thought in the construction of the material world. Detailed historical studies of cars, textiles, clothing, ceramics, and furniture are presented alongside a generic definition of utility which puts forth a new ethical design theory.Consumer. Repots: 1936-54. Susie. McKellar. I sometimes wonder if we have not lost our buying sense and fallen entirely ... (Henry Ford, 1926) 1 In 1927, Henry Ford, having seen his share of the car market drop from 50 per cent in the early ... in a a#39;culture of consumptiona#39; by introducing the Model A, others sought to reapply it to objects through consumer guides. ... Consumer Reports, first published in America in 1936 (figure 8), was the antecedent to Which? magazine, and like itsanbsp;...
|Publisher||:||Manchester University Press - 1999-01|