Using Smart Cards to Gain Market Share

Using Smart Cards to Gain Market Share

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Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.How do retailers know which cards they honour in their electronic punch card program? ... If you are a bank that issues Visa or MasterCard credit cards, licensing your loyalty brand to competitors might sound like a strange idea, but if you own a dominant ... As other retailers join the program, you begin to build momentum.

Title:Using Smart Cards to Gain Market Share
Author:Aneace Haddad
Publisher:Gower Publishing, Ltd. - 2000


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