Understanding the Media

Understanding the Media

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Understanding the Media introduces key theoretical issues in media analysis, and encourages students to use case studies and to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weighting to the production, content and reception of media texts. Devereux uses examples from both `old' and `new' media, and draws upon illustrative materials from diverse geographical territories. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the 21st century media. For the front of postcard: Provides an accessible and valuable resource for undergraduate media students, which will enable them to develop a critical interest in the study and analysis of the mass media.Williams (1994) is a critical analysis of the role of sport, and of soccer in particular , in the spread of satellite television in the ... been the key cultural product in establishing BSkyB as a major European-wide pay-to-view satellite channela#39; ( 1994: 383). ... Williams (1994) notes, for example, that in the mid-1990s Murdocha#39;s Fox TV bought the exclusive rights to NFL ... In the same year (along with ITV) BSkyB bought the right to broadcast Championsa#39; League soccer for a three-year period.

Title:Understanding the Media
Author:Eoin Devereux
Publisher:SAGE - 2003-06-04


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