Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations. This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business. It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students: self-assessment questions, glossary, revision qflashcardsq For Instructors: teaching manual, powerpoint slides... at some key marketing tools, namely the marketing mix, the product life cycle, the customer growth matrix and the BCG matrix. ... market and the competition it faces from other well-known Western chains such as Starbucks and McDonalda#39;s.
|Title||:||Understanding the Business Environment|
|Publisher||:||Pearson Education - 2009|