Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book is an easy-to-use guide to these terms, definitions, and concepts with brief explanations in each subject area.They are also used by a range of businesses for marketing and market research, and by many other organisations. Demographic data may also be used to balance and interpret economic data: for example, total GDP in a country may be risinganbsp;...
|Title||:||Understanding Statistics and Market Research Data|
|Publisher||:||Psychology Press - 2003|