Understanding Global Strategy

Understanding Global Strategy

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Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for todaya€™s global strategy courses.Key learning features include:Premium Case Studies a€“ a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action a€“ a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions a€“ are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activitiesThis textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.3 Brand awareness and reputation for LG products had to be carefully tended in the early years during a period when the market was not aware of the company. ... 16.0 Direct cool 27.0 Whirlpool 24.7 Godrej 16.6 Frost-free 36.5 Whirlpool 20.1 Godrej 14.3 Washing Machines Non-automatic 35.0 Whirlpool 14.1 Samsung 13.4 Semiautomatic 36.2 Videocon 16.5 Samsung 14.5 Fully automatic 34.1 IFB 17.0anbsp;...

Title:Understanding Global Strategy
Author:Susan Segal-Horn, David Faulkner
Publisher:Cengage Learning EMEA - 2010


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