Understanding Digital Marketing

Understanding Digital Marketing

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale.Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing. Understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future. Achieve the competitive edge to keep them ahead of the packOne of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing.Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go.The search engine might reasonably assume you want information relating to the Ford Mustang car rather than, say, the Wikipedia page for the mustang horse. Then, in late 2009, Google really shook things up by extending similar search personalization to all users, whether they ... by a usera#39;s online friends and connections across Googlea#39;s range of products and other publicly available web services.

Title:Understanding Digital Marketing
Author:Damian Ryan
Publisher:Kogan Page Publishers - 2014-06-03


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