With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.If youa#39;d like to get the annual directory the magazine publishes, ask for a sample of that, too. ... If the directory is normally expensive, herea#39;s your chance to get it free, by mentioning how you may take out an ad in it and would ... a great way to get the directory if ita#39;s published at a different time of the year and is no longer attainable through normal channels. ... compatible with your product, create a press release and cover letter and send them to the magazines with a photo of the product.
|Title||:||UNcommon Marketing Techniques|
|Author||:||Jeffrey Dobkin, Michelle Axelrod|
|Publisher||:||Danielle Adams Publishing - 1998|