Trump: The Art of the Deal

Trump: The Art of the Deal

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From the Impresario of NBCa€™s hit show The Apprentice TRUMP ON TRUMP: a€œI like thinking big. I always have. To me ita€™s very simple: if youa€™re going to be thinking anyway, you might as well think big.a€ And herea€™s how he does it: the art of the deal. Beginning with a week in Trumpa€™s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to daya€”how he runs his business and how he runs his lifea€”as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic Citya€™s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world. TRUMP ON TRUMP: a€œI play it very loose. I dona€™t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.a€ Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (a€œYou dona€™t necessarily need the best location. What you need is the best deala€); he names names, spells out the zeros, and fully reveals the deal-makera€™s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Parka€™s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talksa€”really talksa€”about how he does it. TRUMP ON TRUMP: a€œI always go into a deal anticipating the worst. If you plan for the worsta€”if you can live with the worsta€”the good will always take care of itself.a€ Donald Trump is blunt, brash, surprisingly old-fashioned in spotsa€”and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. Ita€™s the most streetwise business book there isa€”and a sizzling read for anyone interested in money and success.An overview of a week in the entrepreneura#39;s life and opinions on everything from football to New York mayors accompany stories of Trumpa#39;s best real estate deals and a discussion of the deal makera#39;s art. Reprint. From the Hardcover edition.

Title:Trump: The Art of the Deal
Author:Donald J. Trump, Tony Schwartz
Publisher:Ballantine Books - 2009-12-23


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