From the Impresario of NBCas hit show The Apprentice TRUMP ON TRUMP: aI like thinking big. I always have. To me itas very simple: if youare going to be thinking anyway, you might as well think big.a And hereas how he does it: the art of the deal. Beginning with a week in Trumpas high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to dayahow he runs his business and how he runs his lifeaas he chats with friends and family, clashes with enemies, efficiently buys up Atlantic Cityas top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world. TRUMP ON TRUMP: aI play it very loose. I donat carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.a Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (aYou donat necessarily need the best location. What you need is the best deala); he names names, spells out the zeros, and fully reveals the deal-makeras art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Parkas Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talksareally talksaabout how he does it. TRUMP ON TRUMP: aI always go into a deal anticipating the worst. If you plan for the worstaif you can live with the worstathe good will always take care of itself.a Donald Trump is blunt, brash, surprisingly old-fashioned in spotsaand always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. Itas the most streetwise business book there isaand a sizzling read for anyone interested in money and success.An overview of a week in the entrepreneura#39;s life and opinions on everything from football to New York mayors accompany stories of Trumpa#39;s best real estate deals and a discussion of the deal makera#39;s art. Reprint. From the Hardcover edition.
|Title||:||Trump: The Art of the Deal|
|Author||:||Donald J. Trump, Tony Schwartz|
|Publisher||:||Ballantine Books - 2009-12-23|