The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.Two approaches have been proposed to correct for the nonresponse problem. ... who are in the initial sampling pool of households. ... These incentives have usually been posters of the region sponsoring the study (not recommended because of the ... effective tool for increasing response rates; personalizing each cover letter with the name and address of the sampled ... Vehicles, media, ads, and campaigns can be evaluated and decisions made based on revenue projections usinganbsp;...
|Title||:||Travel, Tourism, and Hospitality Research|
|Author||:||J. R. Brent Ritchie, Charles R. Goeldner|
|Publisher||:||John Wiley & Sons - 1994-03-01|