This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.Source: Middleton, 1998 This suggests that putting the customer, visitor or tourist at the centre of the organisation, ... Tourism is more product-driven/supply-led than other services Recognised as being one of the last industries to experience the change from a sellera#39;s to a buyera#39;s market, ... For example, international airlines, hotel groups and car hire companies have been at the forefront of ... In contrast, whereas supply is more often than not inelastic, demand is frequently price-elastic.
|Author||:||Alan Fyall, Brian Garrod|
|Publisher||:||Channel View Publications - 2004-12-21|