Total E-mail Marketing

Total E-mail Marketing

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E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authora€™s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: * Planning effective, integrated e-mail campaigns and e-newsletters * How to rapidly build a quality house list and select the best tools to manage it * Ethical and legal constraints in a fast-moving sector * Design and write HTML and text format e-mails for maximum response * Getting through the SPAM filters to maximize deliverability * Targeting, personalizing, measuring and improving e-mail campaigns * Integrating emerging technologies like blogs, RSS and mobile messaging * Practical dos and dona€™ts A vital supplement to the authora€™s book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers a€“ specializing in e-marketing or not a€“ as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.The theory is that spammers are not going to be able to respond; the problem is that permission marketers will not be able to either. Fortunately, it seems that this ... Web-based e-mail vendors such as Hotmail, Yahoo!Mail or AOL may blacklistanbsp;...

Title:Total E-mail Marketing
Author:Dave Chaffey
Publisher:Routledge - 2006-10-19


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