Total Customer Relationship Management

Total Customer Relationship Management

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Gain the expertise required for success in one of the hottest segments of the automotive industry! This pioneering, eight-book series leads users to an understanding of the principles and procedures needed to manage an automotive services facility. Written by a National Automotive Service Advisory Panel member and former host of the a€œTech Tipsa€ segment on the popular a€œTruckina€™ USAa€ television show, each book contains proven solutions for effectively tackling challenges faced by todaya€™s professional automotive service managers. The rationale for automotive services management as a unique discipline is also explained, making this series a great resource for professionals and those interested in Auto Service Management as their career path.Significance of the Problem Cost of the Repair Figure 6-2 The decision to purchase. ... If a motorist is driving down the highway with a rear wheel, anti-lock brake warning lamp on, but she still believes the vehicle is safe iwhether it is or not1, anbsp;...

Title:Total Customer Relationship Management
Author:Mitch Schneider
Publisher:Cengage Learning - 2002-12-01


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