Now in its fourth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 16 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, BenoArt Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of LikingAr and Landscape Segmentation AnalysisAr (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Design Issues in Product Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 176 pages, PDF 18 MB Download, $65, visit our e-book page (https://payhip.com/b/65Fs) to order electronic copy. 176 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com. Publication date: September 30, 2014. ISBN: 978-0-615-85774-9 LCCN: 2013946404Now in its fourth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support.
|Title||:||Tools and Applications of Sensory and Consumer Science|
|Author||:||Daniel M. Ennis, Benoit Rousseau, John M. Ennis|
|Publisher||:||Institute for Perception - 2014-09-30|