qIn this edition, Meyer's analysis of the correlation between newspaper quality and profitability is updated and applied to recent developments in the newspaper industry. Meyer argues that understanding the relationship between quality and profit is central to sustaining journalistic excellence and preserving journalism's unique social functions.q -- Provided by the publisher.The formula yields the number of units you need to produce and sell to recover your fixed costs. ... A broadcast station, radio or TV, in contrast, could keep pumping out the same signal to more and more people in a growing market without increasing ... Even though its combination of words and pictures looks like print on the screen, even though it can give you a paper product in your hand if you want oneanbsp;...
|Title||:||The Vanishing Newspaper [2nd Ed]|
|Publisher||:||University of Missouri Press - 2009-09-01|