Arguing that the qhungry insurgentq is the ultimate model for business in the 2000s, the author shows readers how to instill qunderdogq attitudes, develop hyperaggressive marketing strategies, and create a culture of insurgency. 25, 000 first printing.And now The Underdog Advantage shows you how to: Develop aggressive marketing strategies that bring you to the forefront of the market Promote a tactical marketing model for organizations of every size Instill the underdog approach in every ...
|Title||:||The Underdog Advantage|
|Author||:||David Morey, Scott Miller|
|Publisher||:||McGraw Hill Professional - 2004-05-25|