The Underdog Advantage

The Underdog Advantage

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Arguing that the qhungry insurgentq is the ultimate model for business in the 2000s, the author shows readers how to instill qunderdogq attitudes, develop hyperaggressive marketing strategies, and create a culture of insurgency. 25, 000 first printing.And now The Underdog Advantage shows you how to: Develop aggressive marketing strategies that bring you to the forefront of the market Promote a tactical marketing model for organizations of every size Instill the underdog approach in every ...

Title:The Underdog Advantage
Author:David Morey, Scott Miller
Publisher:McGraw Hill Professional - 2004-05-25


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