The (Un)Common Sense of Advertising

The (Un)Common Sense of Advertising

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This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.For instance, Akai TV used the exchange offer scheme to make the existing users of other TV brands to switch to Akai. a€c Expand coverage. For instance, launch in new cities, towns, rural areas. a€c Increase penetration. For instance, push moreanbsp;...

Title:The (Un)Common Sense of Advertising
Author:Sanjay Tiwari
Publisher:SAGE - 2003-06-15


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