The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry

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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.... a new Big 5 oligopoly (Disney, Viacom, Time Warner, News Corporation, Comcast) would thrive by owning much of the cable ... Not surprisingly, the implications of DVRs are of increasing concern to industry analysts who realize that with the ability to ... between viewer and advertiser, as well as many established programming and program promotion strategies. ... a DVR is the ease of commercial avoidance; the other is ease of time-shifting, recording programming for viewing at aanbsp;...

Title:The Twenty-First-Century Media Industry
Author:John Allen Hendricks
Publisher:Lexington Books - 2010-06-22


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