The planning guide marketers have relied on for two decadesaupdated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionalsa go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the planas effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the bookas contentafrom a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1, 000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused areal-worlda marketing plan that will enable your company to thrive and grow in todayas cost-conscious, winner-take-all competitive arena.Research shows members feel they get excellent service across all the major member touch points. ... The club has the ability to provide a total travel solution at a value. ... maps and touring advice, special travel discounts, and discounts when they show their card in all types of businesses from automotive services to hotels, anbsp;...
|Title||:||The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition|
|Author||:||Roman Hiebing, Scott Cooper, Steve Wehrenberg|
|Publisher||:||McGraw Hill Professional - 2011-10-04|