This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1906 Excerpt: ...pens, for instance. I believe the proprietors of this article would be willing to share the expense of pictorial poster advertising with the provincial trader. They will supply the posters, the trader will obtain slips, bearing his name and address, and the advertising contractors' charges would probably be shared by the wholesaler and retailer. After such an arrangement has been in force for a month or so, the retailer could approach some other wholesale house, and so in this way his name would be constantly before the large public who study the hoardings. A glance at an up-to-date drapery establishment's windows will always be rewarded by the sight of some novelty in the way of a window bill attached to the glass, drawing attention to some new line Circular Advertising. Sale Advertising. or special attraction; and the idea could with advantage be adopted in the fancy and stationery trade. These window bills should not be large, never more than from twelve to eighteen inches; and, if printed, of good bold type and style, so as to immediately attract the attention of passers by. They should, of course, be changed with great frequency, and should tersely and piquantly describe any attraction that the trader is making a speciality of. Advertising by circular has also many advantages and possibilities. Illustrative blocks, procured from the manufacturers of the various lines you stock--especially if you have made an exceptional purchase of one particular line--and written up with good, telling, forceful letterpress: the whole, neatly but strikingly printed, will form an attractive businessbringing circular. At the time of a sale, special large posters should be put out announcing the fact. These, in addition to being displayed on the hoardings, could be used f...This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1906 Excerpt: ...pens, for instance.
|Title||:||The Successful Bookseller; a Complete Guide to Success to All Engaged in a Retail Bookselling, Stationery, and Fancy Goods Business|
|Author||:||Books Group, Books Group Staff|
|Publisher||:||Rarebooksclub.com - 2012-05|