The Strategy Process

The Strategy Process

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Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.XEROX Carlsona#39;s invention used an electrostatic process to transfer images from one sheet of paper to another. ... To market the product effectively to these customers, Xerox also built up an extensive direct sales and service organization ... between breakdowns and repair to a few hours. ... Even before it had a successful commercial copier, Xerox built up an international presence through joint venturesanbsp;...

Title:The Strategy Process
Author:Henry Mintzberg
Publisher:Pearson Education - 2003


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