This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. An innovative introduction to strategy. Makes readers active aproducersa of strategy, rather than passive recipients of received wisdom. Presents essential pathways through the strategy jungle. Each case provokes discussion about a key theoretical theme. Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Supported by online lecturer supplements.The iPhone reversed these mistakes - it was a distinctive, branded Apple product, marketed to iPod users and Apple ... Apple can now afford to diversify its market, offering other types of iPhone just as it has developed new formats of iPod ( Shuffle, Nano, Mini, Classic) and opening up to ... what you think might be the future (or next practice) strategies for automobiles or computing in 2011 and beyond.
|Title||:||The Strategy Pathfinder|
|Author||:||Duncan Angwin, Stephen Cummings, Chris Smith|
|Publisher||:||John Wiley & Sons - 2011-12-12|