The Strategic Alliance Handbook

The Strategic Alliance Handbook

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Strategic alliances are complex business models to get right, and with less than 11% of alliances delivering the anticipated results this advice on developing the skills of alliancing and the long-term capability of the business will be welcomed. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the kind of alliance they are seeking and the partner organization(s) with whom they are In the mid- to late 1990s the Rover Motor Company in the UK was approached by Honda from Japan with a view to establishing a strategic alliance relationship. ... Hondaa#39;s reply was: a#39;We offer access to a breakthrough new technology [the extremely valuable Honda VTEC engine], and we ... During the course of the second year, sales of Rover cars, not surprisingly, increased since they now had aanbsp;...

Title:The Strategic Alliance Handbook
Author:Mr Mike Nevin
Publisher:Gower Publishing, Ltd. - 2014-10-28


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