The Sports Strategist

The Sports Strategist

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The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports face unprecedented competition in worldwide markets as the cost of doing business increases and traditional revenue streams face pressure. In light of these changes, the idea that winning championships is the key to organizational success is misguided. The Sports Strategist: Developing Leaders for a High-Performance Industry reveals which areas in the industry, unlike winning, can be controlled and maximized for consistent success. Aspiring leaders in the sports business will learn how to design identities, manage narratives, and maximize new technologies in order to implement business analytics and build public support. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to rely on it when it doesn't. In such a high-performance field, the demand for well-equipped leaders is great, and The Sports Strategist provides the necessary tools and techniques for their success.their automatically updated fantasy statistics on their television.40 Now, instead of needing a second screen like a laptop, mobile phone, or tablet, everything would be presented on a single screen through the convergence of TV and digital in the Xbox One environment. ... giving audiences the ability to watch much of the Olympics live on computers or tablets as part of the TV-everywhere movement.

Title:The Sports Strategist
Author:Irving Rein, Ben Shields, Adam Grossman
Publisher:Oxford University Press, USA - 2014-08-08


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