The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

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qThe social customer is your NEW customer. And if you dona€™t recognize it, they will be someone elsea€™s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Dona€™t just buy this book: invest in the content. Actually, invest time to implement the content.q a€”JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! qThis book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently.q a€” RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword qIa€™ve seen the future of marketing and it delivers in less than 300 pages. Adam Metza€™s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, ita€™s dangerous.q a€” CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as qsocial media users, q youa€™re missing a much bigger picture. They are, above all, your customersa€”and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers clicka€”and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all youa€™ll need to know to transform your businessa€”not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always applya€”whatever the technology and whatever the social media. Youa€™ll learn: How to transform your brand into a coveted qSocial Objectq Where your brand currently stands with your social customersa€”and how to mobilize your customers to get the word out The qThe Ten Commandments of Social Customer Relationship Managementq How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like qSocial Marketingq and qSocial Sales Insightsq really meana€”and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovatorsa€”ranging from upstart punk bands to absolute giants like Burger King and SAPa€”all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.Cisco, Dell, Microsoft, IBM, Intel, and SAP. I have personal knowledge that nearly every one ofthese programs are at least four or five years old, making these ... ofthe six ofthose companies make products used in Social CRM, and the other one makes the hardware the other five run on). ... youa#39;ve picked the set of people youa#39;re working with, and youa#39;ve vetted the 23 use cases in order to pick your preciseanbsp;...

Title:The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Author:Adam Metz
Publisher:McGraw Hill Professional - 2011-08-16


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