This book is written to serve the grossly underserved training and development needs of those engaged in selling during their developmental years. Much more than just another book about sales or selling, it teaches the reader how sales professionals think and the methods they utilize to succeed. It's chocked full of insight that only the most well-informed and well-intended counselor can provide. A soup-to-nuts offering, this book is Professional Sales Development 101 and 102. Written to mentor the reader through his/her developmental years in the profession, it's a hands-on, experience-based document that draws from the Author's expertise based on his more than 20 years of success as a sales, sales management and executive sales management professional. This book is applicable to all sales disciplines. As such, anyone interested in either building or honing their professional sales skills will benefit from reading this book. The premise behind the author's writing the book is that it provides comprehensive mentoring support to the reader as he or she progress through his or her developmental years. Therefore, the author is lending his experiences and wisdom to the reader with the expectations that he or she will come to fully appreciate, sooner rather than later: what it will take to become a consummate sales professional; how and why he/she must prepare and execute to achieve premier success in the profession; what it will ultimately mean to the reader, his or her organization and customers for he or she to become a consummate sales professional. Reviews ''I recommend Bobby Butler's The Sales Mentor to anyone interested in either becoming a sales professional or to those of us already in sales who would like to sharpen our skills and refresh our approach to oru profession. Bobby has outlined a process that explores both the art and science of sales. His book helps the salesperson plan, prepare, present, develop strategies, build relationships and above all bring in the business. This book is one of the most comprehensive books on the subject that I have read.'' Mr. Stephen R. Prout Regional Vice President Sprint Communications ''I applaud you on writing your book! I found the contents informative and encouraging. It is obvious that you love the subject of selling and have had much success in this profession. You have so many nuggets of wisdom to share with your readers. The conversational tone used in The Sales Mentor reflects your role of coach and mentor to the reader. Your willingness to share your insights and experience comes through every chapter. The Sales Mentor could easily be adapted to audio book format as well as a script for corporate training purposes. Most importantly, it looks like you had fun writing the book.'' Ms. Grace H. Staples Vice President, Management Consulting and Outsourcing Hurshell Associates''Thank you for sending me your superb book...You can be very proud of the end result of your book. It is easy to read and extremely pragmatic, replete with sound suggestions and ideas with attendant examples. Moreover, the box inserts enhance the presentation. Additionally, the layout of the material has been done very well by the publisher. Overall, the outcome is excellent. It should prove useful to many professors who teach sales courses--either introductory or advanced courses.'' Professor Alan J. Dubinsky Visiting Research Professor of Sales and Sales Management Purdue University ''An excellent primer for all those individuals considering a sales career or for the many who have suddenly found that a key component of their job involves sales. This book will provide these novice salespeople with a thorough understanding of how to manage the sales process so that greater sales performance is achieved.'' Dr. Judy A. Siguaw J.Thomas Clark Professor of EntrepreneurOnce the sales are made, their products require extensive coordination for successful implementation (i.e., among the ... to be taught the entire sales order, implementation and ongoing support process; what the manual, on-line aback- officeaanbsp;...
|Title||:||The Sales Mentor|
|Author||:||Bobby L. Butler|
|Publisher||:||Trafford Publishing - 2003|