This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism a Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be of interest to researchers, entrepreneurs and students alike.... delivered and consumed within a service organization (Zeithaml, Bitner and Gremler, 2009). In contrast, Bitner also conceptualized the existence of the three types of objective, physical, and measureable stimuli that reflects servicescape.
|Title||:||The Role of Service in the Tourism & Hospitality Industry|
|Author||:||Ford Lumban Gaol, Fonny Hutagalung|
|Publisher||:||CRC Press - 2015-03-11|