As an example of an electronic service, manufacturing companies have innovated information systems that enable condition monitoring from a distance. ... Service industries have grown in importance compared to the agricultural and manufacturing industries. Steady ... Third, firms might fail in deploying a successful service strategy (e.g., Ford Motor Co. ... In the marketing literature, services have The Role of E-Services in the Transition from the Product Focus to the Service Focus.
|Title||:||The Role of E-Services in the Transition from the Product Focus to the Service Focus in the Printing Business: Case Lexmark|
|Publisher||:||IGI Global - 2009|