The Road to Audacity

The Road to Audacity

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The authors argue that to be successful in a more uncertain environment individuals and organizations need to adopt a more adventurous and audacious approach. The book uses examples and cases to show how to go about being more audacious and adventurous in our organizations and in ourselves.Bob Lutz, the companya#39;s President, believed the answer was to develop an innovative, exciting car. Stylish, with a powerful ten-cylinder engine and five- speed manual transmission, the Dodge Viper was given a premium price of US $50, 000.

Title:The Road to Audacity
Author:Mr Stephen Carter, Mr Jeremy Kourdi
Publisher:Palgrave Macmillan - 2003-09-16


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