These were particularly popular in college towns, where students were already cramming themselves into small cars and telephone booths. ... Entrants would very carefully peel the skin from the apple and seal it in a box or envelope and mail or bring it to the station. ... Working with a multi-store retailer, the station distributed bumper stickers to listeners who were asked to place them on rear windows oranbsp;...
|Title||:||The radio format conundrum|
|Author||:||Edd Routt, James B. McGrath, Fredric A. Weiss|
|Publisher||:||Hastings House Book Publishers - 1978|