Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.504; Paul La- croix, of Renault Freres Selling Branch, Ine., to Henry Ford, Apr. 29, 1911, Ace. ... Numerous wires in Clipbook 1 substantiate the News-Tribunea#39;s articles and provide additional information on the aquot;string- ... 120; G.A. Nichols, aquot; What Will Take the Place of Advertising in Forda#39;s Marketing Scheme?, aquot; Printersa#39; Ink 135 (June 17, 1926), 18. ... Model T advertising was resumed in August 1923.
|Title||:||The Public Image of Henry Ford|
|Author||:||David L. Lewis|
|Publisher||:||Wayne State University Press - 1976|