The Psychology of Marketing

The Psychology of Marketing

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Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: * Cognition theories * Personality, perception and memory * Motivation and emotion * Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theories of psychology and their relevance to marketing, revealed here, is applied in practice.aquot;You are purchasing equipment that already comes with sufficient cables for 80 percent of home installation projects. ... Victor stepped aside and let other customers purchase their items, as he filled out the company credit card application.

Title:The Psychology of Marketing
Author:Gerhard Raab
Publisher:Gower Publishing, Ltd. - 2010


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