The Power of Corporate Communication

The Power of Corporate Communication

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Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the media.The majority of the 6.5 million tires recalled because of the tragic accidents were on popular Ford models a€” the Explorer and Mercury Mountaineer SUVs, Ranger , and F-150 pickups, from which Ford derives 90 percent of its profits, along withanbsp;...

Title:The Power of Corporate Communication
Author:Paul A. Argenti, Janis Forman
Publisher:McGraw Hill Professional - 2002-06-07


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