The Portable MBA in Entrepreneurship

The Portable MBA in Entrepreneurship

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When Cuisinart started selling its food processors, it promoted them vigorously under the trademark Cuisinart. ... It includes books, advertisements, brochures, spec sheets, catalogs, manuals, parts lists, promotional materials, packaging and decorative graphics, ... the theme may be protected even though upon successive generalizations the theme will devolve to one of seven nonprotectable basic plots.

Title:The Portable MBA in Entrepreneurship
Author:William D. Bygrave, Andrew Zacharakis
Publisher:John Wiley & Sons - 2015-07-24


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