As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity? Whether you're one of the many merchants already using PayPal--or thinking about becoming one--this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line. Both casual sellers and established business owners will learn how to use PayPal to: Assist customers--from accepting credit cards to allowing bank payments Manage money--from getting paid to helping you avoid fraud Apply reports--from assessing inventory to tracking profits Maximize growth--from expanding marketing to increasing sales PayPal has the tools and this book shares the skills you need to learn, apply, and grow your business.You may be wondering why the transaction fees for Virtual Terminal transactions are higher than those for online sales. ... The rates we charge for virtual transactions like these are very competitive with what youa#39;ll find from other payment processing services. ... To process an order, just log into the Virtual Terminal application on the PayPal website, enter the details of the order ( including credit cardanbsp;...
|Title||:||The PayPal Official Insider Guide to Growing Your Business|
|Author||:||Michael Miller, PayPal Press|
|Publisher||:||New Riders - 2011-07-19|